To promote high ethical standards in marketing by business self-regulation through the Consolidated ICC Code of Advertising and Marketing Communications Practice and formulate world business positions and initiatives to address government actions that affect marketing and consumer protection.
Drive effective roll-out of the ICC Framework for Environmental Marketing Communications to respond to emerging trends in corporate practices – such as “carbon positive” and “carbon neutral” claims.*
Demonstrate the ICC Marketing and Advertising Code's relevance in an evolving digital landscape and on issues of growing interest to policymakers and consumers – such as diversity and climate change.
Emphasize the authority of the ICC Code as the international standard for marketing self-regulatory practices and leverage existing industry efforts to reinforce effective marketing and advertising self-regulation at national level.