covid19COVID-19 web portal

ICC has launched a COVID-19 web portal, providing trusted and up-to-date information for businesses, policymakers and chambers of commerce worldwide.

The new site has been developed in line with ICC commitments to the World Health Organization (WHO) to facilitate information flows by disseminating the latest and most reliable information on the COVID-19 outbreak to businesses.

A joint ICC/WHO statement issued last month announced plans to leverage ICC’s global network of over 45 million businesses to enable businesses worldwide to play a full and active role in preventing the spread of the COVID-19 Coronavirus pandemic.

 

Visit the COVID-19 web portal.

 

As a trusted private sector partner, ICC is working closely with business, government and other stakeholders to ensure that the latest, most reliable information and tailored guidance reaches the global business community to help protect lives and livelihoods.

The new knowledge-sharing website contains vetted advice for businesses, policymakers and chambers on how to overcome the unfolding global health and societal emergency presented by COVID-19. It serves as a one-stop-shop for users featuring practical policy recommendations, resources for businesses to understand, prepare for and respond to the unprecedented disruption, and actions undertaken by chambers of commerce in response to COVID-19.

Workshop on the ICC Advertising and Marketing Communications Code

 

ICC Switzerland has organized a workshop together with ks/cs – Communication Switzerland on the new «ICC Advertising and Marketing Communications Code”.

 

KSCS April2019 1444KSCS April2019 1373      KSCS April2019 2103

KSCS April2019 1748KSCS April2019 1846      KSCS April2019 1988

 

The Code’s standards of ethical conduct should be observed by everyone concerned with marketing communications. Responsibility for the observance of the rules of conduct laid down in the Code rests with the marketer whose products are the subject of the marketing communications, with the communications practitioner or agency, and with the publisher, media owner or contractor.


The rapid evolution of technology and technologically-enhanced marketing communications and techniques means that producing responsible marketing communications that are trusted in a digital world has never been more important for companies in preserving their ‘license to operate’.
For this reason, the 10th revision addresses both the Code’s usability and its applicability to technology enhanced marketing communications and techniques. It sets a gold standard for modern rule-making in our digital world.


You can find more information about the ICC Advertising and Marketing Communications Code here.


ICC Switzerland would like to thank Raelene Martin, ICC and Dr. Marc Schwenninger, KS/CS Communication Switzerland for the success of this event.

 

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