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Invitation to the "Mascotte Talk" - Workshop on the ICC Code on Marketing and Advertising

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ICC Switzerland and ks/cs organize a workshop on the updated standards and principles which apply to the communications industry in Switzerland since 1 January 2019. The new standards take into account new practices and new technologies. The background, the most important changes as well as the consequences of the code will be discussed and you can learn more of the opportunities to get involved in the making of the rules.

 

  PROGRAMME  

           

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In an effort to increase consumer confidence by encouraging high ethical standards and responsible marketing, ICC has released its tenth edition of the ICC Code of Commercial Communications.

 

As new practices and technologies had been evolving, ICC revised and extended the scope of the Code in order to assure its usefulness and relevance. Through considering the behavioural changes resulting from the ongoing digital revolution, this revision sets the gold standards for modern rule-making.

 

The Swiss Fairness Commission (SFC) bases its work on the guidelines of the International Chamber of Commerce (ICC) and its principles. Therefore, also the SFC completely revised its principles for fair advertising, which apply to the communications industry in Switzerland.

 

Registration:

In order to register for this event please send the filled out registration form to  or register online via ticketino.

 

Where:

Club Mascotte

Theaterstrasse 10

8001 Zürich

 

When:

19 April 2019

16:00 - 19:00